Awe-Inspiring Facts of Content Marketing
Like a brochure or pamphlet describing an upcoming event or venue or detailed information about things which are going to happen. content marketing is a process of educating your customers about a product and ways in which that product or services is beneficial or harmful to reader .In content marketing is a technique for consumer behavioral change ie, any product in its life cycle dies out or become stagnant ,as if there is no more growth for those product ,here content marketing guys will be continuously molding and remolding new changes to the product to customers, so that the consumer feel the product as always a new experience.
One way of calling content marketing or defining it is we could say it is the way of communicating to prospect customer or new prospects about the product without making any sales at that point of learning, it is a way of branding and re-branding a product based on the availability of product or on the various use of the product.
Content Marketing is applicable in online marketing ,Digital marketing ,print marketing and visual add marketing .let’s take the example of Colgate itself ,this product has various dept and width in availability ie, it has various gram mage available ,It has product in composition difference and packaging differences and in marketing it tells about product composition ,of neem , Salt and charcoal which helps the users in various problems ,Colgate sensitive is another brilliance in marketing which informs the customer that those with sensitive issues can now use the Colgate sensitive which eases their issue . They have gone with various direct marketing campaigns; free dental checks etc. and in all these marketing a lot of Emphasis has been given to content marketing.
Another big advantage of content marketing is loyalty creation or brand awareness to customer or brand loyalty to product or service. A company which has been emphasizing on content marketing includes P&G, Microsoft, Google, online Game sellers.
SEO in content marketing bring in lot of traffic to the websites, hence content marketing is an integral part of Digital marketing .Digital Marketing is being covered in most marketing formats hence need a good content writer so as to bring in more Clicks to website /targeted page.