Maximum Share holder in Digital Marketing -“Content Marketing“
By the year end of 2016 we will find the global user for internet will surpass 3 billion ,the amazing factor is 755 of the internet users are from the developing countries as per current statistics the number is expected to double the user base in these countries every 5 year tenure ,this can we understood from the data in 2009 were number of users were 974 million which became 1.9 billion in 2014 and expects that by 2019 developing countries internet user count will becomes 4 billion though all these are speculation and in a way foreseen future. In my earlier blogs I have mentioned the rising demand for smart phone which is substantiated by the data showing 30% of the web visits are from mobile now .
All these major equipment of technology needs content marketing and lets understand what that is,it is a strategic marketing focused on distributing valuable ,informative and effective contents to attract customer or consistent content to attract and retain a well defined audience ,thereby to drive profitable customer conversions.
When we use must understand the importance of content marketing and at the same time what customer do to avoid the advertising for example people have switched to DVD just to avoid the uninterrupted entertainment and have ignored even magazine advertisement and have become more glued to the online surfing since these are available very easily.
Content marketing main purpose to attract and retain customers by maintaining the customer curiosity, A good content will be able to enhance customer behavior towards a product ,belief or service ,basically speaking content marketing is the art of communicating with the customer. Content marketing is based on the understanding that if we are able to provide continuous feed back and intelligence ie, if we are educating the customer then definitely there is a 98% chance that the product sales happen .Either the person himself buys or advice others to buy the product or service both ways it is a win situation for Producer hence all multinational companies to small producers take the help of good content writers to express their product or services to the customer.