Social Media Marketing – New Features
What is social media is in itself a debatable topic seeing the customer requirement and variance in fantasy .Here I will discuss about social media marketing which is a sort after topic. social media marketing is not a brain storming topic but a creative marketing by routing in to the customer curiosity and trading on re-marketing.
In most of social media sites you will see two buttons – like, share and join . General action expected from customer is like and share a page ,this a function of creating traffic in sites .social media is used to market a product or services and all these media platform has analytics built in to track the customer clicks , these analytics help to identify the progress ,success of an advertisement in social site .if you notice carefully these social sites has adds running in them continuously strategically place to grab customer attention without creating customer dislike .social media sites act as a e-word of mouth sites sharing and creating a bonding between companies and customer/communities online.
Virtual communities has the behavior of using their right to speech and profess more in these social websites since it gives them a sense of invisibility blank, here they try to express their values , customs and all what possible since they get undivided attention from various individuals .marketers use these data in bringing new customer revelation and changes to product .
Since all the clicks add to the revenue sharing model ,the likes and shares in social marketing add as back-link to targeted pages showing content with more back-links, these social websites allow business organizations to have their own webpages and share events ,pictures in those pages. social websites like facebook ,twitter etc use the COBRA(Consumers online brand related activities and eWOM(electronic word of mouth to advertise in internet.
Social media marketing involves re-marketing ,for example if you searched for a Wacom product Wacom graphic drawer in amazon.com and after search you left the idea for buying that product at that point of time but re-marketing is done by social websites were you will see the adds of same product appearing on you social website page, re- emphasizing you to buy the product.